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NYU Guest Lecture

posted Apr 10, 2010, 9:31 PM by George Weiner   [ updated Apr 10, 2010, 9:35 PM ]
A case study of the Obama Online communication strategy as presented at NYU 2008.
Obama wasn't just asking for your vote, he was asking for your time. Despite legendary web strategy, his campaign still spent less than 15% on online spending.